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Search Engine Marketing

What is Search Engine Marketing (SEM)?

Search Engine Marketing is an online marketing tactic in which a website pays to appear in the sponsored links sections of a Search Engine Results Page (SERP) for a given query. The following image shows the sponsored links section in red. (click to enlarge)

Organic Search vs. Paid Search

By Simon 5:25 pm

I’m a Search Marketing Professional (SEO & SEM) located in Dallas, TX. I am the Manager, Online Marketing – SEO for Match.com. I am currently open to Freelance Search Engine Optimization and Search Engine Marketing projects. For a free quote, please contact me. Check out the brand new, Official Match.com Blog.

Disclaimer:
The views expressed on this site are my own and not those of IAC/Match.com, nor of any person or organization affiliated or doing business with IAC/Match.com.